Summer isn't over yet, and trendsetters are already preparing for autumn and winter OOTD. With the changing seasons and consumer trends, new styles have become popular on social platforms.

On August 10, 2023 Taobao Clothing Autumn and Winter New Forces Week kicked off. Another year's "White Paper on Autumn and Winter Clothing Trends" was released as scheduled. New styles such as street dopamine style, new retro style, quiet luxury style and sweetheart Barbie style were listed one after another. Every year, Taobao captures the general fashion belonging to the public with accurate trend insight.

This year is the 20th anniversary of Taobao clothing. In the past 20 years, Chinese people have become more and more "fashionable". Taobao clothing has always been a mirror to observe the changes in China's clothing consumption. Taobao New Power Week, which began in 2015, is more like a concentrated epitome of Chinese clothing trends every year.

In the past 9 years, Taobao Clothing New Power Week has embarked on a fashion path that is different from the four major international fashion weeks, and has become a fashion trend vane with insight into the needs of domestic 1 billion users.

In this year's new power week, Taobao clothing also released three support plans around business opportunities, merchants and ecology, announced that it would support 10000 new businesses that will continue to grow in the coming year, and set up an operation center in Guangzhou, a city other than Hangzhou, for the first time.

It is Taobao's vision to always be the promoter and witness of the upgrading of China's clothing industry, so that more subdivided, distinctive and younger clothing merchants can see it.

01 Trend Vendor
The change of autumn and winter clothing also means that a new round of trend is coming.

If you want to ask what the most recent style is, sweetheart Barbie will definitely be nominated. With the popularity of "Barbie", the film ranked second in the global box office this year, and the domestic box office has exceeded 0.2 billion yuan. The popularity of this movie made many clothing merchants keenly aware of business opportunities, and a large number of sources of goods appeared on Taobao, which also made the Barbie core popular again.

Another obvious fashion style is the mountain wear that broke out this year. The popularity of the trend movement also makes urban people more and more willing to go out of their homes and go to the suburbs. People began to appreciate the light outdoor style that balanced urban life and outdoor sports.

Fashion comes and goes. In the past two years, the tide of old money and intellectuals has continued to heat up this year. The former, in a more understated way, veered into a quiet, luxurious style with no visible signs and an emphasis on self-feeling.

These subdivision styles cover different user groups, but they can all be seen on Taobao. At this year's New Power Week conference, Taobao's "White Paper on Autumn and Winter Trends in the 2023 Clothing Industry" summarized seven major trends in autumn and winter clothing in 2023, including sweetheart Barbie, new retro, new fancy clothes, fashion nerds, street dopamine, lightweight outdoor, quiet and luxurious, etc.

Digital trend insight has always been a key capability of Taobao as a platform. This white paper integrates consumer insights inside and outside the station, deconstructs the fit track through algorithms, refines and optimizes by industry experts, and summarizes multiple dimensions such as user portraits, supply trends, and key styles.

On Taobao, more than 0.4 billion users buy clothes every year, which is equivalent to 1 in 3 Chinese people buying clothes on Taobao. Among them, about 20 million users shop on Taobao more than 50 times a year, that is to say, these 20 million people Buy clothes on Taobao almost once a week on average.

Based on such a huge demand, Taobao clothing can always accurately insight into the most subtle changes in fashion trends. Here, the fashion taste of every ordinary person can be seen. Every user is voting for trends by buying, browsing, rating, etc.

More and more consumers are getting used to placing orders to buy clothes in Taobao's live broadcast room. The live broadcast anchor has a live trial, the clothing file show, the industrial belt factory live broadcast and other forms have made the clothing "seller show" more intuitive and vivid.

In the past 20 years, it has been the 20 years of the development of China's garment industry, and it has also been 20 years for people to approach and create new trends in clothing. In the past 20 years, Taobao has accumulated an extremely rich and diversified supply of merchants and commodities-about 2 million new clothing stores are opened on Taobao every year, selling more than 0.1 billion mobile commodities, forming a huge market of 1 trillion scale.

There are thousands of ways to interpret the prevailing fashion in China. Under the background of the times, with the change of young consumers as the main axis, Taobao clothing has driven a wave of fashion trends. Taobao clothing has long become an indispensable part of China's fashion industry, and it is undoubtedly the best window to observe the new trend of young people.