On September 1, Jiaman Apparel announced that in order to improve the multi-brand differentiation development strategy, it will use its own funds to acquire the IP assets of Hush Puppies brand in mainland China, Hong Kong and Macao.

In the face of fierce competition in the clothing market, some clothing enterprises have opened the mode of "buy buy buy" this year. According to selected data from Oriental Wealth, using the date of the first announcement as the statistical standard, as of September 1, a total of 18 M & A investment announcements in the clothing and home textile industry were disclosed, involving 12 listed companies, and cash payments accounted for more than 90%.

Brokers interviewed said that there are three main purposes for investing in the acquisition of clothing and home textile enterprises: to enhance brand value with the help of international well-known clothing enterprises, and to invest in upstream industries to ensure supply and competitiveness.

We will actively strengthen overseas cooperation

Wolverine World Limited Wolverine Outdoor Limited entered into an Asset Purchase Agreement with Wolverine World Wide Hong Kong Limited, agreeing to pay a total consideration of $58.8 million. The subject of the purchase agreement is the ownership of core trademarks such as "Hush Puppies" and "Hush Puppies" and 155 related trademarks, 2 patents, 4 copyrights and 6 domain names in mainland China, Hong Kong and Macao.

Garman Apparel mainly engaged in children's clothing, Hush Puppies is an American casual clothing brand founded in 1958. As early as 2013, Garman Apparel obtained an exclusive license for Hush Puppies children's clothing in mainland China. Chinese name: http:// www.

In May this year, Golith and Nobis signed a joint venture agreement to establish a joint venture "Nobis (Shenzhen) Clothing Co., Ltd." in Shenzhen ". "Nobis."

In 2007, the Chinese Academy of Sciences, academician, etc. The company said the investment will help it achieve its strategic goal of becoming an internationally competitive high-end fashion brand line.

Statistics show that since the beginning of this year, four companies including Jiaman Apparel, Sanfu Outdoor, Beinlefen, and Golis have purchased overseas clothing brands to broaden product categories and promote brand value growth.

Reach upstream to reduce costs

Taihu Snow, a silk production and sales enterprise, announced in March this year that it plans to jointly invest with Shanghai Gaoyun Private Equity Management Partnership (Limited Partnership) to set up Suzhou Zhenze Silkworm Equity Investment Partnership (Limited Partnership), with a fund size of 11.35 million yuan. Taihu Snow, as a limited partner, pays 1,130 yuan, accounting for 99.56 of the capital contribution. It is understood that the cooperative investment is a private equity investment fund, investment in a single target Shengzhou Musang High-tech Co., Ltd. (hereinafter referred to as "Mu Sang High-tech").

Taihu Snow said that with the upgrading of consumption, the market demand for silk products continues to increase, and the price of cocoons, the raw material of silk products, has continued to rise in recent years due to the increasing labor costs of sericulture. The company has developed low-cost industrial sericulture artificial feed and supporting feeding technology. With the industrial means implanted in agricultural operations, the future is expected to further reduce the purchase price of cocoons, reduce the company's raw material costs.

Henghui Security announced in July this year that it plans to invest in the construction of a 110,000-ton bio-based biodegradable polyester rubber project with Ruidong Yineng, Shenzhen Lixin, Beihua Datou, South China Science and Technology, Tongcheng New Materials and Natural Person Dynasty, Tang Zhenghai in stages. The bio-based degradable polyester rubber and green rubber materials produced in this project can be used in gloves, tires, shoes and other fields.

Henghui Security Semi-Annual Report 2023 shows that the company's ultra-high molecular weight polyethylene fiber full load capacity can reach 3,000 tons. With the release of ultra-high molecular weight polyethylene fiber and its composite material production capacity, the future is expected to become an important support point for the company's performance growth.

Cross-border layout to find new growth points

In June this year, Lanzi shares plan to set up a medical beauty venture capital fund with its own capital of 38 million yuan. As a limited partner, Wuhu Boheng No.2 venture capital partnership, it will mainly invest in unlisted companies in the medical beauty field and related industries in the form of equity investment, with a fund size of 81 million yuan.

Blue shares were founded in high-end women's clothing, and through the successful investment in South Korea plastic surgery medical management institutions, officially entered the medical beauty industry in 2016. The company's 2023 semi-annual report showed that during the reporting period, revenue was 2.313 billion billion yuan, an increase of 21.48, and net profit attributable to shareholders of listed companies was 0.134 billion billion yuan, an increase of 827.76. Among them, the women's clothing business segment achieved operating income of 0.909 billion yuan, accounting for 39.29 of the company's total operating income; the medical beauty business segment achieved operating income of 0.906 billion yuan, accounting for 39.18 of the overall business income.

The pathfinder of the outdoor goods market is aiming at the field of display driver chips. In September 2021, Pathfinder acquired a small/micro LED display driver chip company to enter the chip field. In March, Pathfinder announced its intention to acquire 72.79 percent of G2 Touch Limited (G2) for a $38.520 200. The acquisition of G2 Touch is a dual-mode chip design company that provides customers with LCD and OLED display touch solutions. Its chip products are mainly used in notebook computer displays, car displays, mobile phones, tablet computers and other products.

Pathfinder said that the company has formed an industrial pattern of "outdoor business + chip business" dual main business. 2.78 percent.